The Evolution and Impact of Victoria’s Secret Underwear Models

Victoria’s Secret has long been synonymous with glamour, elegance, and the fantasy of beauty personified by its models. Over the years, the brand has transformed its image and marketing strategies to adapt to changing societal norms and consumer expectations. From the iconic “Angels” to the recent rebranding efforts, Victoria’s Secret’s models have played a pivotal role in shaping the brand’s identity. This guide delves into the history of Victoria’s Secret models, their significance, and the evolution of body representation in the lingerie industry.

Comparison of Victoria’s Secret Models

Model Type	Key Features	Example Models	Applications
Supermodels	Renowned for high fashion, unique looks	Tyra Banks, Gisele Bündchen	Fashion shows, advertising campaigns
Angels	Exclusive contract models, embody brand’s essence	Adriana Lima, Heidi Klum	Special events, runway shows, brand promotions
VS Collective Members	Diverse backgrounds, focus on inclusivity	Priyanka Chopra, Megan Rapinoe	Modern campaigns, social media presence
Commercial Models	Often used in catalogs and direct marketing	Candice Swanepoel, Behati Prinsloo	Catalogs, online stores, promotional events

The Rise of Victoria’s Secret Models

Victoria’s Secret was founded in the 1970s, but it wasn’t until the late 1990s that the brand became a household name. The introduction of the “Angel” concept in 1997 marked a significant turning point. Models like Tyra Banks and Gisele Bündchen became synonymous with the brand, elevating their careers and setting new standards in fashion modeling.

The annual Victoria’s Secret Fashion Show became a cultural phenomenon, showcasing not only the latest lingerie collections but also the supermodels who walked the runway in elaborate outfits and wings. This event drew millions of viewers and solidified the brand’s place in pop culture.

The Iconic Angels of Victoria’s Secret

The “Angels” of Victoria’s Secret have been more than just models; they have become cultural icons. The term “Angel” designated a select group of models who represented the brand in a myriad of ways. Each Angel brought her unique flair and personality, contributing to the brand’s mystique.

These models often wore the coveted Fantasy Bra, a luxurious piece adorned with jewels, which could cost millions to create. The Fantasy Bra was not just a piece of lingerie; it symbolized the peak of success in the modeling world. Models like Adriana Lima and Tyra Banks became household names through their association with this exclusive item.

The Shift to Inclusivity: VS Collective

In recent years, Victoria’s Secret faced backlash for its lack of body diversity and representation. Critics pointed out that the brand’s portrayal of beauty was limited and unrealistic. This led to significant changes in its marketing strategies.

The introduction of the VS Collective marked a new chapter for Victoria’s Secret. This initiative aimed to celebrate diversity by featuring models from various backgrounds, body types, and experiences. This shift was not only a response to consumer demands but also a recognition of the changing landscape of beauty standards in the fashion industry.

Behind the Scenes: The Impact of Victoria’s Secret Models

The influence of Victoria’s Secret models extends beyond the runway. These women have become role models for aspiring models and young women everywhere. Their careers often span various industries, from television to entrepreneurship.

For instance, Tyra Banks has successfully transitioned into a television personality and producer, while Gisele Bündchen has made a name for herself in environmental activism. This multifaceted approach has allowed these models to reshape their narratives, moving beyond the modeling world into broader cultural conversations.

Technical Comparison of Victoria’s Secret Models

Feature	Supermodels	Angels	VS Collective Members
Contract Type	Usually freelance	Exclusive contracts	Collaborative partnerships
Diversity	Limited representation	Primarily Western standards	Emphasis on body diversity
Brand Interaction	High-profile events	Fashion shows, commercials	Social media campaigns
Cultural Impact	Global recognition	Iconic status	Focus on inclusivity

Related Video

Conclusion

Victoria’s Secret models have played a crucial role in the evolution of the brand. From the iconic Angels to the modern VS Collective, these women have not only defined lingerie marketing but have also influenced societal perceptions of beauty. As the brand continues to adapt, it embraces a more inclusive narrative, reflecting the diverse world we live in today.

FAQ

What is the history of Victoria’s Secret models?
Victoria’s Secret models date back to the brand’s inception in the 1970s. The introduction of the “Angel” concept in 1997 marked a significant transformation, leading to the establishment of supermodels like Tyra Banks and Gisele Bündchen.

How did the “Angel” concept change the modeling industry?
The “Angel” concept created a new category of exclusive models that embodied the brand’s identity. It set a standard for modeling contracts and marketing strategies, leading to a cultural phenomenon around the annual fashion show.

What is the VS Collective?
The VS Collective is an initiative launched by Victoria’s Secret to celebrate diversity and inclusivity. It features models from various backgrounds and body types, shifting the brand’s focus from traditional beauty standards.

Who are some of the most famous Victoria’s Secret models?
Famous Victoria’s Secret models include Tyra Banks, Gisele Bündchen, Adriana Lima, and Heidi Klum. These models have not only represented the brand but have also achieved significant success in other industries.

Why did Victoria’s Secret change its marketing strategy?
Victoria’s Secret faced criticism for its lack of body diversity and unrealistic beauty standards. The brand’s shift towards inclusivity was a response to consumer demands for more representative marketing.

What impact have Victoria’s Secret models had on pop culture?
Victoria’s Secret models have become cultural icons, often influencing fashion trends and beauty standards. They have transcended the modeling industry to become role models and advocates in various fields.

What is the significance of the Fantasy Bra?
The Fantasy Bra is a luxurious piece of lingerie worn by select models during the fashion show. It symbolizes the peak of success in modeling and has become an iconic representation of the brand.

How has Victoria’s Secret adapted to changing societal norms?
Victoria’s Secret has adapted by embracing diversity and inclusivity in its marketing. The introduction of the VS Collective and the retirement of the traditional “Angel” concept reflect this change.

What challenges has Victoria’s Secret faced in recent years?
Victoria’s Secret has faced significant challenges, including declining sales and criticism for its lack of body diversity. These factors have prompted the brand to reevaluate its marketing strategies and overall image.

What is the future of Victoria’s Secret models?
The future of Victoria’s Secret models likely involves continued emphasis on diversity and inclusivity. As the brand adapts to societal changes, it will focus on representing a broader range of beauty standards and experiences.