Goyard Bag Shopping Guide: Types, Styles & Buying Tips

The Goyard bag has become a must-have accessory for fashion-forward shoppers seeking timeless elegance and exclusivity. Renowned for its signature chevron pattern, superior craftsmanship, and heritage appeal, a Goyard bag offers both style and lasting value. Whether you’re elevating your everyday look or making a special investment, this guide will help you find the perfect Goyard bag to enhance your wardrobe.

Goyard Bag Types Compared

Model/Type	Structure	Size Options	Signature Details	Closure Type	Key Use	Typical Material
Saint Louis Tote	Unstructured	PM, GM	Goyardine pattern	Open top	Daily, casual, travel	Goyardine canvas
Artois Tote	Structured	PM, MM, GM	Reinforced corners, zip	Zip top	Daily, office, secure	Goyardine canvas/leather
Anjou Tote	Reversible	Mini, PM, GM	Fully leather interior	Open top	Versatile, luxury, reversible	Goyardine canvas/calfskin
Saïgon Top Handle	Semi-structured	PM, Mini	Wood & leather details	Flap, buckle	Formal, special events	Canvas/leather/wood
Belvédère Messenger	Boxy, compact	PM, MM	Buckle closure, crossbody	Buckle strap	On-the-go, hands-free	Goyardine canvas/leather
Cap Vert Crossbody	Casual	PM	Minimal hardware	Zip top	Everyday, travel	Goyardine canvas/leather
Bohème Hobo	Soft, flexible	MM	Simple, lightweight	Zipper	Day-to-day, chic	Goyardine canvas
Villette Tote	Medium structure	MM	Streamlined design	Open top, internal clutch	Shopping, errands	Goyardine canvas
Monte Carlo Clutch	Flat, elegant	PM, MM	Trunk-inspired hardware	Flap, snap	Occasions, evening	Canvas/leather

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Types of Goyard Bags: Backpacks, Handbags & More

Goyard is celebrated for its wide variety of bag types, each catering to different lifestyles and needs. Below is an overview of the most popular types and what makes each unique.

Totes

• Saint Louis: The brand’s most iconic tote, loved for its lightweight, slouchy design and high capacity. Ideal for daily errands, travel, work, or the beach.
• Artois: Offers a more structured alternative to the Saint Louis. Features reinforced corners and a zip closure for added security, great for professional use or those needing more organization.
• Anjou: A luxury reversible tote, with one side Goyardine canvas and the other full calfskin leather. Combines versatility and sophistication.
• Villette: A medium, more structured tote perfect for busy urban life when you want style and function.

Handbags & Top Handles

• Saïgon: Instantly recognizable by its trunk-style wood and leather detailing. The PM and Mini sizes suit dressier needs or formal occasions.
• Monte Carlo Clutch: Flat, elegant, and featuring historic trunk elements—ideal for evening wear.

Messenger & Crossbody Bags

• Belvédère Messenger: A favorite for those needing hands-free convenience. Its crossbody strap makes it suitable for active lifestyles.
• Cap Vert Crossbody: Minimal, lightweight, and just the right size for essentials—excellent for travel or daily errands.

Mini Bags

• Small, statement-making versions of Goyard’s classic shapes, perfect for nights out or carrying just the essentials.

Backpacks & Travel Bags

• Stylish options for people on the move, like the lightweight Boeing travel bag or city-backpacks with signature canvas.

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Material Choices: Goyardine Canvas, Leather & More

Goyard’s bags are known for their signature materials, each selected for specific qualities.

Goyardine Canvas

• Composition: Cotton, linen, and hemp coated in a special resin for water-resistance and durability.
• Look: The iconic chevron “Y” pattern is hand-painted, making each bag unique.
• Feel: Extremely lightweight yet robust—ideal for everyday carry and travel.
• Colors: Traditional black with black or tan trim is classic, but over ten other shades are available including yellow, green, blue, red, and more (Note: colored versions can cost significantly more).

Natural Calfskin Leather

• Used for accents, handles, or in the case of the Anjou, for an entirely reversible leather side.
• Adds luxury feel and structural integrity.

Exotic Materials

• Some limited editions may feature python, lizard, or even custom trunk-style wood hardware (notably on Saïgon bags).

Customization: Goyard is famous for offering personalization with your initials, stripes, or decorative motifs—each hand-painted by in-house artisans.

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Usage Occasions: When & How to Use Your Goyard Bag

Goyard bags seamlessly fit into everyday, professional, and special event settings:

Everyday Use

• Saint Louis Tote: Roomy and flexible for shopping, errands, gym, or carrying a work laptop.
• Cap Vert or Belvédère Messenger: Essentials and hands-free style for urban navigation.

Work & Business

• Artois Tote: Structure and security (with a zip closure) make it office-appropriate.
• Villette Tote & Briefcases: Offer compartmentalized space for documents and devices.

Travel

• Saint Louis GM or Boeing Travel Bag: Lightweight, capacious, slides easily onto suitcase handles.
• Backpacks/Messengers: Ideal for airports, sightseeing, day trips.

Special Occasions

• Saïgon Top Handle or Monte Carlo Clutch: Elevate evening looks with trunk-inspired elegance.

Reversible/Custom Bags

• Anjou: Wear Goyardine canvas by day, flip to all-leather for night/dressier appearances.

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How to Match Goyard Bags with Outfits

Goyard bags are prized for versatility and timeless design. Here’s how to style them:

• Classic Colors (Black, Tan): Pair with virtually any color palette—ideal for minimal, chic, or professional outfits.
• Bright or Rare Colors (Yellow, Green, Fuchsia): Use as a statement accent against neutrals, all-black looks, or coordinated with a pop of matching color in your ensemble.
• Structured Bags (Artois, Saïgon): Perfect with tailored attire or formal wear.
• Slouchy/Soft Totes (Saint Louis, Bohème Hobo): Work well with casual weekend looks, relaxed business-casual, or travel outfits.
• Mini Bags & Clutches: Pair with cocktail dresses, sleek pantsuits, or bold, modern eveningwear.
• Personalized Bags: Reflect your unique style and look especially striking with simple outfits that let the bag shine.

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Practical Tips & Best Practices: Choosing and Using a Goyard Bag

Before You Buy

1. Buy From Authorized or Reputable Sellers. Goyard bags can only be purchased at select boutiques or high-end, vetted resellers. Beware of deals “too good to be true,” especially for prices under $1,000 on large models.
2. Choose the Right Size. Consider your frame, carrying habits, and needs. PM is typically more compact, GM larger and suitable for travel or work.
3. Consider Customization. Personalizing your bag adds value and makes it uniquely yours—but highly customized bags can be less appealing on the resale market.
4. Color Selection. Classic colors are timeless and easier to match; rare colors can be more expensive and may not suit every wardrobe.
5. Budget Realistically. Prices range from $500 for very small pieces to over $5,000 for large or rare/customized bags.

Caring for Your Goyard Bag

• Store Properly: Keep your bag in its dust cover and stuffed to maintain its shape.
• Avoid Overloading: Especially the Saint Louis tote, which is unstructured and may sag.
• Protect From Water/Heat: While Goyardine is water-resistant, avoid soaking or extreme sun to preserve the hand-painted finish.
• Clean Gently: Use a soft, damp cloth. Never rub hard or use domestic cleaners.

Maximizing Use & Longevity

• Switch up your bag rotation to avoid excessive wear on one bag.
• Use a bag organizer to help keep structure and add internal pockets to totes.
• For investment value, keep receipts, original packaging, and proof of authenticity.

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Goyard Bags: Key Features Table

Model/Type	Size (cm/inches)	Main Closure	Handles/Straps	Weight	Interior Lining	Unique Features
Saint Louis PM	28 x 15 x 34 cm (approx)	Open top	Double flat handles	Very light	Unlined	Includes matching pouch
Saint Louis GM	34 x 19 x 40 cm (approx)	Open top	Double flat handles	Light	Unlined	High capacity, very flexible
Artois PM	25 x 14 x 30 cm (approx)	Zipper	Double leather handles	Medium	Canvas	Reinforced base/corners, zip
Artois MM	29 x 15 x 35 cm (approx)	Zipper	Double leather handles	Medium	Canvas	Structured, zip-top closure
Anjou PM	20 x 10 x 28 cm (approx)	Open top	Double leather handles	Light	Reversible (leather/canvas)	Fully reversible bag
Saïgon PM	20 x 10 x 25 cm (approx)	Flap/buckle	Top handle (+strap)	Medium	Canvas/leather/wood	Trunk details/wood sides
Belvédère PM	17 x 6 x 24 cm (approx)	Buckle flap	Adjustable crossbody	Light	Canvas	Crossbody messenger
Cap Vert PM	13 x 6 x 23 cm (approx)	Zip top	Adjustable crossbody	Light	Canvas	Sleek minimal crossbody
Bohème MM	32 x 16 x 40 cm (approx)	Zipper	Single hobo strap	Light	Canvas	Ultra-light, flexible
Villette MM	29 x 13 x 36 cm (approx)	Open + clutch	Double flat handles	Medium	Canvas	Includes internal clutch

Sizes are approximate and may vary by production year or edition.

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Conclusion

A Goyard bag is more than a luxury accessory—it’s a status symbol and a functional piece of French craftsmanship history. Whether you’re drawn to the classic Saint Louis, need the organization of the Artois, the chic uniqueness of the Saïgon, or the versatility of the Anjou, your Goyard bag will stand the test of time both in style and function. By understanding the subtle differences in types, materials, and usage occasions, you’ll be able to choose a Goyard bag that perfectly suits your lifestyle and wardrobe—while making an investment in a much-coveted, lasting luxury. Take your time, weigh your options, and enjoy the exclusive world of Goyard ownership.

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FAQ

1. What makes Goyard bags so special and sought-after?

Goyard bags combine heritage craftsmanship, hand-painted details, and limited availability. The brand’s secrecy and rarity add to their status as ultimate luxury accessories, coveted by celebrities and fashion aficionados worldwide.

1. How can I tell if a Goyard bag is authentic?

Authentic Goyard bags feature precise hand-painted chevron patterns, high-quality materials, and come with original packaging and receipts when new. Purchase only from Goyard boutiques or reputable, well-reviewed resellers. If a deal is suspiciously low, it’s likely not genuine.

1. Can I buy a Goyard bag online?

Goyard does not sell bags directly online. Purchases must be made in-store or, occasionally, through select authorized luxury resellers. Always verify the seller’s reputation and ask for proof of authenticity when buying online.

1. Which Goyard bag is best for everyday use?

The Saint Louis tote is a top pick for daily use due to its lightweight, roomy, and versatile design. The Artois offers more structure and security for work or commute needs, while the Cap Vert and Belvédère models are perfect for essentials and hands-free days.

1. What sizes do Goyard bags usually come in?

Most Goyard bags are available in multiple sizes. For example, the Saint Louis and Anjou come in PM (smaller) and GM (larger) versions. Messenger and crossbody bags typically come in PM and MM. Always check what fits your stature and needs best.

1. Are Goyard bags a good investment?

Yes, Goyard bags tend to hold or even appreciate in value, especially in rare colors or excellent condition. Classic colorways and well-cared-for tote bags are especially sought after on the resale market.

1. How can I care for and clean my Goyard bag?

Keep your bag in its dust bag, out of direct sunlight, and avoid exposure to water or heavy weight. Clean with a soft damp cloth—never use harsh cleaners. For stains or serious care, seek a professional specializing in luxury goods.

1. Is customization available for Goyard bags?

Yes, Goyard offers hand-painted personalization such as initials, stripes, or decorative motifs on many of their bags. This service is available at Goyard boutiques and adds about two to four weeks to delivery.

1. What is the difference between Saint Louis and Artois totes?

The Saint Louis is unstructured, unlined, and ultra-light. The Artois is structured, with a reinforced base, leather corners, and a secure zipper top—making it heavier but more formal and practical for business.

1. Can men use Goyard bags?

Absolutely! Goyard offers a range of gender-neutral styles (like the Saint Louis, Boeing, messenger bags, and briefcases) in classic colors. They’re highly popular with both men and women who value style, exclusivity, and quality.