The Ultimate Guide to Buttalks Underwear: Elevating Men’s Underwear Choices

Underwear is often the most neglected part of a man’s wardrobe, but it plays a crucial role in comfort and style. Recognizing this gap in the market, Buttalks has emerged as India’s first men’s underwear subscription service, offering curated selections based on individual preferences. With an innovative approach to underwear shopping, Buttalks aims to change how men think about and purchase their undergarments.

To help you understand the various options available in the world of men’s underwear, we’ve created this comprehensive guide, complete with a comparison table for quick reference.

Underwear Types and Applications

Type	Description	Best For	Key Features
Boxers	Loose-fitting shorts that provide comfort	Everyday wear	Breathable, casual style
Briefs	Snug fit that offers support	Sports and active use	Excellent support, minimal coverage
Trunks	Mid-length style that combines boxers and briefs	Casual and sporty	Stylish, versatile fit
Boxer Briefs	A hybrid of boxers and briefs	Daily wear, athletic use	Comfort, support, and style
Jockstraps	Supportive underwear designed for sports	Athletic activities	Maximum support, minimal coverage
Long Johns	Thermal underwear for cold weather	Winter wear	Warmth, coverage
Compression Shorts	Tight-fitting shorts that aid performance	Sports and workouts	Muscle support, moisture-wicking

The Concept Behind Buttalks

Founded in 2017 by Brijesh Devareddy, Manish Kishore, and Surej Salim, Buttalks addresses the lack of attention men pay to their underwear choices. By offering a subscription service that delivers curated selections, Buttalks encourages men to prioritize comfort and style. The process is simple; users fill out a questionnaire detailing their size, color preferences, and intended use for the underwear, which a stylist then uses to select the best options.

Subscription Plans

Buttalks offers three different subscription plans, allowing subscribers to choose based on their budget and preferences.

• Basic Plan: Starts at INR 2,799 annually, featuring brands like Jockey and Levi’s.
• Standard Plan: Mid-range pricing that includes a wider variety of brands.
• Premium Plan: Higher tier that includes designer brands such as Calvin Klein and Emporio Armani.

Each plan delivers three pairs of underwear three times a year, ensuring a fresh supply and variety.

The Unique Shopping Experience

Unlike traditional shopping, where men often purchase underwear as an afterthought, Buttalks transforms the experience into something enjoyable. Each discreetly packaged box includes a handwritten note from the stylist, providing insights on why the selected items were chosen—an added touch that makes the process feel personalized and thoughtful.

The Market for Men’s Underwear in India

The Indian men’s innerwear market is rapidly growing, with an estimated value of INR 7,450 crore. As more men become aware of the importance of quality underwear, companies like Buttalks are leveraging technology to enhance the shopping experience. According to research, many men only begin making independent choices about their underwear between the ages of 19 and 36, often relying on women for their purchases thereafter. Buttalks aims to change this trend by empowering men to take control of their underwear choices.

Technical Features Comparison

Feature	Buttalks	Traditional Retail	Other Subscription Services
Custom Selection	Yes	No	Varies
Handwritten Notes	Yes	No	No
Price Range	INR 2,799 to INR 9,999	Varies widely	Varies
Delivery Frequency	3 times a year	Immediate upon purchase	Varies
Return Policy	Limited	Flexible	Varies

Why Choose Buttalks?

Buttalks stands out among competitors by focusing solely on the often-overlooked category of men’s underwear. The combination of personalized service, quality brand options, and a convenient subscription model makes it a compelling choice for men who want to elevate their underwear game.

In a market saturated with options, the unique approach of Buttalks to curated underwear delivery sets them apart from traditional retail and other online services.

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Conclusion

Buttalks is revolutionizing men’s underwear shopping through its personalized subscription service, making it easier for men to discover and wear better underwear. With a focus on comfort, style, and quality brands, it addresses the common issue of neglect in this aspect of men’s fashion. By utilizing a straightforward questionnaire, Buttalks ensures that each customer receives tailored selections that meet their needs. This innovative approach not only enhances the shopping experience but also empowers men to prioritize their underwear choices.

FAQ

What is Buttalks?
Buttalks is India’s first men’s underwear subscription service that delivers custom-curated underwear based on individual preferences.

How does the subscription model work?
Subscribers fill out a questionnaire to indicate their size, color preferences, and intended use, which a stylist uses to select suitable underwear.

What brands can I expect in my Buttalks subscription?
Depending on the subscription plan, you can receive brands such as Jockey, Levi’s, Calvin Klein, and Emporio Armani.

How often will I receive my underwear?
Subscribers receive three pairs of underwear three times a year.

Is there a one-time purchase option?
Yes, Buttalks offers a sampler option for a one-time purchase of three pairs of underwear.

Can I choose specific styles or brands?
While you can indicate preferences in the questionnaire, the final selection is made by the stylist based on your answers.

What is the price range for Buttalks subscriptions?
Prices start at INR 2,799 for the basic plan and can go up to INR 9,999 for premium options.

Is there a return policy for the underwear?
Buttalks has a limited return policy, so it’s important to choose carefully based on your preferences.

Who founded Buttalks?
Buttalks was founded by Brijesh Devareddy, Manish Kishore, and Surej Salim in 2017.

How does Buttalks differ from traditional retail?
Unlike traditional retail, Buttalks offers a curated experience, personalized service, and convenience through a subscription model.