The Ultimate Guide to Women’s Underwear Brands

Choosing the right underwear can significantly enhance comfort and confidence, making it essential to find a brand that aligns with personal preferences and needs. With an overwhelming number of options available, this guide provides an in-depth look at the best women’s underwear brands, comparing styles, materials, and features to help you make informed choices.

Comparison Table of Women’s Underwear Types and Applications

Type	Description	Best For	Key Features
Briefs	Full coverage with a high waist	Everyday wear	Comfort, support, diverse styles
Thongs	Minimal back coverage	No-show under tight clothing	Reduced panty lines, sexy appeal
Bikinis	Moderate coverage, sits low on hips	Casual wear	Balanced comfort and style
Boyshorts	Full coverage with a lower leg	Comfort and lounge	Soft fabrics, relaxed fit
Hipsters	Sits at hip, moderate coverage	Everyday and active wear	Trendy look, available in various materials
Sports	Designed for athletic use	Workouts and sports	Moisture-wicking, stretchy fabrics
Seamless	No seams for a smooth finish	Under fitted clothing	Invisible under clothes, comfort

Understanding Underwear Materials

Underwear materials play a crucial role in comfort, fit, and durability. Here’s a breakdown of the most common fabrics used in women’s underwear:

Cotton

• Pros: Breathable, hypoallergenic, soft.
• Cons: Can retain moisture, not as stretchy.

Modal

• Pros: Soft, breathable, absorbs moisture well.
• Cons: Less durable than cotton.

Nylon

• Pros: Strong, stretchy, quick-drying.
• Cons: Can be less breathable than cotton.

Spandex/Elastane

• Pros: Adds stretch and shape retention.
• Cons: Not used alone, needs a blend with other fabrics.

Polyester

• Pros: Durable, moisture-wicking, quick-drying.
• Cons: Can feel less soft against the skin.

Top Women’s Underwear Brands of 2025

1. Victoria’s Secret

Known for its extensive range of styles from sexy to comfortable, Victoria’s Secret remains a top choice for many women. Their innovative designs and use of quality materials ensure a good fit and comfort.

2. ThirdLove

Famous for its inclusive sizing and comfortable bras, ThirdLove also offers a great selection of underwear. Their commitment to quality and customer feedback drives their innovative designs.

3. Hanky Panky

Renowned for its lace thongs, Hanky Panky combines style with comfort. The brand’s signature stretch lace fits all body types, making it a favorite for those seeking both comfort and elegance.

4. Commando

Offering a range of seamless underwear, Commando is perfect for those looking to avoid visible panty lines. Their fabric technology ensures a comfortable wear, ideal for all-day use.

5. Aerie

Aerie promotes body positivity with its diverse sizing and trendy designs. Their underwear is made from soft, stretchy materials, ensuring comfort without sacrificing style.

6. Under Armour

For active women, Under Armour provides moisture-wicking underwear designed to keep you dry and comfortable during workouts. Their technical fabrics offer great support and breathability.

7. Natori

Combining luxurious materials with elegant designs, Natori’s underwear is known for its comfort and style. Their pieces often feature delicate lace and soft fabrics for an elevated feel.

8. Savage X Fenty

Rihanna’s brand, Savage X Fenty, has revolutionized lingerie by promoting inclusivity and diversity. Their playful designs and high-quality materials cater to a wide range of body types.

9. Lively

Lively’s mission is to create fun, versatile, and comfortable underwear. Their products combine the comfort of bralettes and the style of lingerie, making them a go-to for everyday wear.

10. Pact

For eco-conscious consumers, Pact offers organic cotton underwear that is both sustainable and comfortable. Their commitment to ethical production practices appeals to environmentally-aware shoppers.

Technical Features of Women’s Underwear

Brand	Material Options	Size Range	Price Range	Style Variety
Victoria’s Secret	Cotton, lace, modal	XS – XXL	$10 – $60	Thongs, briefs, bikinis
ThirdLove	Cotton, modal	30A – 48H	$15 – $70	Briefs, thongs, sleepwear
Hanky Panky	Lace, cotton	XS – XL	$20 – $40	Thongs, boyshorts
Commando	Nylon, spandex	XS – XL	$15 – $50	Seamless, boyshorts
Aerie	Cotton, modal	XXS – XXL	$10 – $30	Thongs, briefs, bikinis
Under Armour	Polyester, spandex	XS – XL	$15 – $45	Sports, seamless
Natori	Lace, modal	XS – XL	$20 – $80	Briefs, thongs
Savage X Fenty	Lace, cotton	XS – 3X	$15 – $60	Lingerie, everyday wear
Lively	Cotton, modal	XS – XL	$10 – $35	Bralettes, briefs
Pact	Organic cotton	XS – XL	$10 – $30	Briefs, thongs

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Conclusion

In the ever-evolving world of women’s underwear, finding the right brand can seem daunting. However, understanding the various types, materials, and features can simplify the process. Brands like Victoria’s Secret, ThirdLove, and Aerie offer a balance of comfort and style, while others like Commando and Under Armour cater to specific needs like seamless designs and active wear. Ultimately, the best underwear is one that fits well, feels comfortable, and makes you feel confident.

FAQ

What is the best type of underwear for everyday wear?
The best type often depends on personal preference, but briefs and bikinis are popular choices for their comfort and coverage.

How do I choose the right size for women’s underwear?
Consult the brand’s sizing chart, measure your waist and hips, and consider customer reviews for fit advice.

Are lace underwear comfortable?
Many find lace underwear comfortable, especially high-quality lace that is soft and stretchy.

What materials should I look for in comfortable underwear?
Look for breathable materials like cotton, modal, and nylon blended with spandex for stretch and comfort.

How often should I replace my underwear?
It is recommended to replace underwear every 6-12 months, or sooner if they show signs of wear.

What are the benefits of seamless underwear?
Seamless underwear helps to eliminate visible panty lines and offers a smooth fit under clothing.

Can I wear sports underwear for daily activities?
Yes, many sports underwear are designed for comfort and support, making them suitable for everyday wear.

What is the difference between a thong and a g-string?
A thong has a wider back coverage compared to a g-string, which features a very narrow strip.

Is it important to consider the rise of underwear?
Yes, the rise (high, mid, low) affects how the underwear fits with your body and clothing style.

Are there eco-friendly options for women’s underwear?
Yes, brands like Pact offer organic cotton underwear that is eco-friendly and sustainable.